Guided by Experience, United by Vision

Leadership Team

Our leadership combines decades of expertise in molecular diagnostics, biotechnology, artificial intelligence, and clinical practice. Each leader shares a common vision: a healthcare system where data drives decisions and patients are active participants in their care.

Don Cooper

President & Chief Executive Officer (CEO)

Fernando Vidal-Vanaclocha

MD, PhD, Chief Science Officer (CSO)

Michael Coury

Director of Marketing & Sales

Organization Structure

Persona Biomed operates as a nimble, globally minded precision medicine company headquartered in Alexandria, VA, with a key presence in Valencia, Spain. We’re expanding our reach throughout the Americas, including Peru, Bolivia, Chile, Costa Rica, and Panama.

  • Corporate Office – Sets strategic direction, governance, and cross-functional synergy between our U.S. and Spanish operations.

Four Operating Divisions:

  • Corporate Planning – Oversight of vision, partnerships, and organizational alignment

  • Research & Product Development – Drives assay innovation and scientific discovery

  • Test Operations – Manages sample processing, lab standards, and quality control

  • Education Services & Digital Products – Delivers training, patient/provider onboarding, portal management, and eCommerce functionality.

In addition, our affiliate microsite model enables regional partners to deliver locally branded diagnostics using Persona Biomed’s centralized technology, ensuring consistent quality and innovation across markets.

Why This Matters

  • Global Leadership Meets Scientific Depth – A powerhouse team blending biotech innovation, regulatory savvy, and scientific rigor

  • Scalable, Flexible Organization – Designed for efficient regional expansion and affiliate integration

  • Structured for Excellence – Divisions allow focused performance while maintaining overarching strategic cohesion