Last Updated: 09/11/2025

Persona Biomed, Inc. (“Persona Biomed,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our websites, patient portal, services, mobile applications, and affiliate platforms.

By accessing or using Persona Biomed’s services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect information in the following categories:

  • Personal Identification Information – Name, date of birth, gender, address, phone number, email address, and account login credentials.
  • Health & Medical Information – Test orders, clinical history provided for interpretation, biomarker and laboratory results, physician notes, and any uploaded reports.
  • Payment Information – Billing address, credit card details, and subscription data collected via our secure payment processor (we do not store full credit card numbers).
  • Technical Information – IP addresses, device type, browser information, and activity logs on our website, patient portal, and mobile apps.
  • Communications – Emails, chat messages (including AI assistant interactions), and customer support inquiries.

2. How We Use Your Information

We use collected information for the following purposes:

  • To provide diagnostic testing services, including order processing, laboratory analysis, and report delivery.
  • To maintain your patient portal account, including storing reports and test history.
  • To improve our services by analyzing anonymized, aggregated data for quality control and research.
  • To enable AI support tools, such as patient-friendly explanations of reports and FAQs.
  • To communicate with you, including reminders, updates, and customer support.
  • To process payments for orders and subscriptions.
  • To comply with applicable laws and regulations governing medical diagnostics and data protection.

3. How We Share Your Information

We may share your information under the following circumstances:

  • With Healthcare Providers – If you request, your results can be shared with your physician or care team.
  • With Affiliate Partners – Regional Persona Biomed affiliates may access necessary information to deliver local services.
  • With Service Providers – Third parties who perform functions on our behalf (e.g., laboratories, payment processors, IT vendors).
  • For Legal Compliance – When required to comply with applicable laws, regulations, legal processes, or government requests.
  • For Research – Only in anonymized and aggregated form, never in a way that identifies you personally.

We will never sell your personal information to third parties.

4. Data Security

We use industry-standard safeguards to protect your data, including:

  • Encrypted storage and transmission (SSL/TLS protocols).
  • Secure cloud hosting compliant with HIPAA, GDPR, and other relevant standards.
  • Role-based access controls for staff and affiliates.
  • Regular security monitoring and audits.

5. Your Rights

Depending on your location, you may have rights under applicable data protection laws, including:

  • Access – Request a copy of your personal information.
  • Correction – Update or correct inaccuracies in your data.
  • Deletion – Request deletion of certain data (subject to legal and medical record-keeping requirements).
  • Restriction & Objection – Limit or object to certain processing activities.
  • Portability – Request transfer of your data to another provider in a structured, machine-readable format.

To exercise these rights, contact us at: privacy@personabiomed.com.

6. Cookies & Tracking

Our website and portal use cookies and similar technologies to improve functionality and user experience. You may adjust browser settings to refuse cookies, but some features may not function properly.

7. Retention of Information

We retain your information only as long as necessary to provide services, comply with legal obligations, and resolve disputes. Medical testing records may be subject to specific retention requirements under healthcare law.

8. International Data Transfers

As a global organization, Persona Biomed may process and store data in the United States, Spain, or other countries. We ensure appropriate safeguards are in place for cross-border data transfers.

9. Children’s Privacy

Our services are not intended for individuals under the age of 18 without parental or guardian consent. We do not knowingly collect personal information from children.

10. Updates to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us:

Persona Biomed, Inc.
Alexandria, Virginia, USA
Valencia, Spain (European Operations)
Email: privacy@personabiomed.com
Phone: (555) 555-5555